VW Happy - Superbowl Commercial

Surface Meaning:
The ad is set in an office building and begins with some people riding in an elevator and commenting that they hate Mondays. Then, One guy with an interesting accent begins responding positively to everything from massive amounts of work to office coffee, and he even has a positive attitude when the boss says things are "Looking pretty dismal." Then it cuts to a red VW bug driving down the road and pulling up at a building where a man is waiting and informs the occupants that they are late, to which the one in the back seat replies cheerfully as does the boss who it turns out is sitting in the passengers seat. the three men in the car laugh as the man who was waiting for them begins to back away as if unsure what to think of these happenings.

Advertiser's Intended Meaning:
The intended meaning is that if you drive this car (the VW bug), you will be unbelievably happy and cheerful no matter what the situation (even if you're stuck in the cage of "the daily grind").

Cultural/Ideological Meaning:

• The Jamaican accent- Jamaica is generally associated with being very laid back, care free, and happy. Dave (the main guy in this ad) has this accent because it sets him apart from the other workers. While everyone else is fretting, Dave is very content, and that is shown in the ad through his accent- an accent that later one of his co-workers, and even his boss pick up from riding in the Vw bug.
• Office workers- The ad uses a lot of "office worker troubles" like "I hate Mondays," office coffee (which I've heard is pretty yucky...), and stacks of folders on the desks with everyone in there own personalized gray box. The ad plays on these ideas of office work that society has kind of declared as what office work is actually like. (The monotonous gray boxes sound especially terrifying if you ask me.)
• The red VW bug- They chose RED! Red is a warm color, usually associated with happiness, excitement, and energy- all things that Dave enjoys supposedly because he owns his red VW bug.