Tuesday, October 22, 2013

Art and Copy review

In the documentary Art & Copy that we watched in class, the things that stood out the most to me are the following:


  • Good advertising is marketing joined with entertainment. What made this stand out to me was that ad firms used to keep their art directors away from their writers and out of the conference rooms. But once a firm put the two together, the ads that they made became very successful.
  • Theatrics play a part. One of the women who worked for a very large firm was commenting in the documentary about how her background in theatrics helped immensely when working on ads.

3 comments:

  1. I agree with the two points you made. Both aspects were pretty interesting. I also liked that advertising is kind of a form of entertainment.

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  2. I think you've made two good points. It shows that you watched and understood the video, but the blog is lacking in word count. More content could have made this go a long way.

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  3. I also thought it was interesting how the woman who had the background in theater was talking about how it helped her with advertising, and how she wanted to incorporate it into her ideas.

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